Thursday, April 10, 2008
The place for ideas
Tuesday, April 25, 2006
Learn from Lifehacker; Connectivity and Blogging
Here are some great quotes I think everyone need to glean from this interview. For a transcript of the whole thing, visit NetSquared.
Gina on constant connectivity
- The other lesson that many for-profits haven't learned yet is to avoid drowning your employees in gadgets and tech - like Blackberries, laptops, and weekend email sessions - because constant connectivity and an interrupt-driven existence can really degrade people's morale and productivity levels.
- On the editorial side, to build an audience, you need to post often. We update Lifehacker 18 times a day (between 3 editors); for the first 9 months I was doing 12 posts a day on my own. That rate is insane for a blog that's not an entity in and of itself (as Lifehacker is), but definitely update every day, if not twice a day. Your posts don't have to be long and thoughtful - though some should be - just summarize and point to a news item of the moment that's related to your nonprofit's area of interest. You want to establish a constant conversation about particular themes, and show that you're an authority on those themes, able to discuss them intelligently on an ongoing basis.
Technically, take advantage of every single free resource out there on the web to reduce costs and technical issues. Use Creative Commons licensed or public domain images (we like http://everystockphoto.com). Host video at YouTube or the Internet Archive to avoid bandwidth costs. Odeo is perfect for podcasts. Use an open source CMS (like WordPress, or ask a hosting company like TypePad or WordPress.com to host your site for free in exchange for an ad.Marshall K, you've done the blogosphere a favor with this incredible interview!
Monday, April 24, 2006
The Art of Customer Service
The Art of Customer Service: "
This blog entry is a response to a topic suggestion by Douglas Hanna. It covers the art of customer service, a subject that is near and dear to my heart.
1. Start at the top. The CEO's attitude towards customer service is the primary determinant of the quality of service that a company delivers. If the CEO thinks that customers are a pain in the ass who always want something for nothing, that attitude will permeate the company, and service will be lousy. So if you are the CEO, get your act together. If you're not the CEO, either convince her to change her mind, quit, or learn to live with mediocrity--in that order.
2. Put the customer in control. The best kind of customer service happens when management enables employees to put the customer in control. This require two leaps of faith: first, that management trusts customers not take advantage of the situation; second, that management trust employees with this empowerment. If you can make these leaps, then the quality of your customer service will zoom; if not, the"...
Read his post!
Wednesday, April 05, 2006
AdWords Referral Program Available for AdSense Publishers
AdWords Referral Program Available for AdSense Publishers: "Google has launched a new AdWords referral program for AdSense publishers where publishers can earn $20 when they refer a new advertiser to Google. While Google had a very limited referral program for AdWords last year, they launched a revamped program from within the AdSense control panel several weeks ago for a small list of select publisher countries before making it widely available to all publishers.
Proof the world has changed: Billboard to begin ranking ringtones
There is a whole new market here for advertisers and "jingle makers." Companies who don't consider bloggers, cell phone Net users, and the whole plethora of new web apps are missing the boat. It is more than an Internet presence but a presence of conversation about your product.The chart, dubbed Hot MasterTones, will be based on data compiled by Nielsen Mobile and represent the top 20 best-selling master ringtones for the week.
"This is really where the growth has been in ringtones," said Geoff Mayfield, Billboard's director of charts.
Never has buzz been more important in marketing and selling products.
As for ringtones, the article goes on to say:
The U.S. ringtone market is expected to exceed $600 million in sales this year, up from $500 million last year, according to BMI, a major performing rights organization that represents songwriters, composers and music publishers.
Billboard estimates global ringtone sales racked up $4.4 billion in 2005, up from $3.7 billion the previous year. Much of that growth was due to sales of master ringtones, according to the magazine.
Wednesday, March 29, 2006
eBay adds RSS for search
eBay adds RSS for search: "eBay started offering feeds for your searches last week. That's good. It'll help extend RSS even more. Plus it'll be nice for eBayers. It's just a shame they aren't using the proposed standard orange box, but instead the letters RSS in an orange rectangle.
But is RSS totally legit now or what? Rhetorical question, but I think this really is good news.
History for Sale
A German enigma machine is on sale at eBay. Current price: $13,000+ US dollars.
Just think, what people gave their lives to break and steal is now being sold to the highest bidder over the Internet!
Tuesday, March 28, 2006
The Power of Goals
I've continued to teach my students about goal setting. This article is one of the best goal setting articles I've come across in a long time!
The Power of Goals: "I was not the most intelligent kid in school. I was not the smartest kid in class. I was not the best student ever. One thing I am sure of is I am the most ambitious person you can ever meet. As it turned out a few years after graduation I began to see the difference [...]"
Monday, March 27, 2006
Some great resources to read about Web 2.0
Read these articles, they are important!
- Business 2.0's The Next Net 25
- Chicago Tribune's 50 best Web sites: SERVICES
- Designtechnica's The Best of Web 2.0 review
Wednesday, March 01, 2006
Google Testifies about their Chinese censorship
The hearing is being conducted because Google recently agreed to filter "objectionable" material on behalf of the Chinese government. This "objectionable" material includes of course, the most threatening religion to the realm, evangelical Christianity as well as all references to democracy. I believe that Google has abandoned American beliefs and has adopted a "Southpark" view of things:
- Sometimes what's right isn't as important as what's profitable.
- Trey Parker and Matt Stone, South Park, Prehistoric Ice Man, 1999
Food for thought!
Sunday, February 12, 2006
How to add tags to your blog!
Growing up on a farm, we used to tag the cows with a little tag on their ear. It told us where the cow was from and ultimately that the cow belonged to us. You see, cows can be pretty dumb and they like to get out and mix in with other cows. Then you can't tell them apart!
To put it simply, the tags let us find the cows we were interested in -- ours!
Likewise, when you tag your post, people can easily find your blog information and you become a part of the "global web page" on your topic of interest.
For example, if you wanted to see Technorati's "global web page" on wiki education. (That's just one of my favorite tags.) So, you find the tags that are pertinent to your topic and you add them to your post.
The code is somewhat confusing, so here is how I simply add it to my blogger account. (I think there are other such plugins for wordpress and the other programs out there.)
1 - Use the firefox browser.
You can download it at http://www.mozilla.com/firefox/.
I personally use it because it is faster, easier, less prone to viruses and pop ups. I've been gradually installing it on my computers a school.
2 - Download the Greasemonkey plug in.
This is a little "helper program" that lets you install features that change the way Firefox works.
You can download it at https://addons.mozilla.org/extensions/moreinfo.php?id=748&application=firefox.
Close all firefox windows and restart. You'll see a cute little monkey in the bottom right corner.
3 - Install the Script
Read this first!
Go to http://userscripts.org/scripts/source/2182.user.js
At the top of the screen I see the words:
"Greetings fellow traveler. This is a GreaseMonkey user script. Click install to start using it."
If that doesn't appear, you are may also go to Tools and click Install this script.
4. Start tagging!
Now, when you go into blogger, you'll see a new box called "Tags." That is where you use your tags. Just be consistent so people know where to go to find your stuff!
Also, don't use a million tags and make sure they are related to your topic or you will be making that awful canned lunchmeat -- SPAM out of your tags. That is a big no no and a good way to fall into blog oblivion!
5. Remember to ping!
Finally, remember that you still need to ping the appropriate sites. What is a ping? This is a signal you send to the blog search engines that you have updated your blog and have a new post for them to look at. Once they've looked at you, people can find you. THat is how technorati can show this post minutes after I do it!
There is a way for the script we just downloaded to do this! OK! When you click post you'll be taken to your post screen. You'll see a ping-o-matic button! Just click it and you've pinged!
I have been going to technorati and have an account and ping it manually. I've also tried ping-o-matic out today but am not sure how fast it will go. There are some other services that will also work.
Help!
The following hyperlinks will help you troubleshoot any problems.
I know there are a million ways to do this! I'm such a newbie! I thought it would be helpful to blog about it while I'm a newbie and before I forget how hard it is to figure some of this stuff out!
Please experts out there! If I made a mistake or there's something better to do please post it here! (Just don't make me look too much like a newbie!)
It's like my first podcast! It took me four hours to figure it out and set it up! After that it takes me less that 10 minutes!
Find ways like this to automate! Don't be afraid of it, do it!
Monday, January 23, 2006
Rules for blogging
It is an excellent article. I picked it up from Anne Davis (no relation) at the anne.teachesme blog. Anne, in true teacher form creates an excellent synopsis of the article.
- Freedom of speech comes with personal responsibility.
- Everything you post represents you.
- I don't post anything I wouldn't be comfortable with anyone, from my parents to potential employers, viewing.
- We complain about free speech being taken away, but we are giving away our privacy without a second thought.
- I'm not bowing to the administration or running scared that something I might post will get me more then a slap on the wrist. I'm being realistic. These posts reflect you, and you never know who is looking at them.
Saturday, January 21, 2006
Amazon CEO confirms that small towns can achieve success through technology
"It's getting easier and easier to do amazing things from wherever you happen to be in the world," Bezos said at a press conference. "You can physically be anywhere as you do it, and you can affect the entire world with what you build...."This is an important economic development point for small town America: being technologically savvy is essential. Economic Development organizations like the Economic Development and Technology Ventures (EDTV) at Georgia Tech offer programs like TechSmart to help small towns get up to par in technology.
"This single individual [Shawn Fanning of Napster] completely changed something," Bezos said. "That's the kind of thing people can do anywhere. They can do it in Seattle, they can do it in North Dakota."
As I often tell my students, when dealing with technology they and I often "don't know what we don't know." It is essential to constantly inquire and to never ever assume that you "know it all." We must continually benchmark and press forward in technology to ensure that we have communities that will foster the creation of Napsters and Amazons in the garages in our small towns.
Tuesday, January 17, 2006
Elements of Innovation - Guy Kawasaki Style
Here is a cool article by a Guy Kawasaki -- a columnist for Forbes and venture capitalist. He's been blogging for a very short time and has many page views. (uh over 150,000).
I think he has some good points but it boils to "thinking outside of the box." However, that old term is precisely that -- old.
He elevates true innovation to be even more important than quality. "Don't worry, be crappy," he says. I would argue that there is a balance to keep. To be an innovator you must be perceived as a quality provider in order to attract the early adopters. However, early adopters know that there are inevitably "glitches." As long as "glitches" don't turn into "gulches" that keep the product from behaving in its intended manner. Vaporware doesn't help anyone.
He brings back that good old target marketing we learned in business school. Emphasizes persistence. My favorite thought of his has to be this:
Think digital, act analog. Thinking digital means that companies should use all the digital tools at its disposal--computers, web sites, instruments, whatever--to create great products. But companies should act analog--that is, they must remember that the purpose of innovation is not cool products and cool technologies but happy people. Happy people is a decidedly analog goal.
True innovation is exciting. It is done by can do thinkers. It is done by people who are willing to take a risk.
Innovation is as difficult to predict as when you will fall in love or when you will get over an illness. Like love or illness, however, you can foster an environment conducive to innovation. Just as you can foster an environment where you're likely to fall in love or likely to get well.
I'm adding Guy's blog to my bloglines account. I'm very impressed. His article is shock therapy for those who are afraid to innovate although it shouldn't be taken too literally.
Thursday, January 12, 2006
Optimus Keyboard - best of CES
I fell in love with it!
Every once in a while an innovation (or in this potential innovation) comes along that will change everything! We've been talking about LCD technology becoming so inexpensive that it will appear everywhere. Here is a very useful way to use it.
The Optimus keyboard available February 2006 (?) is going to be a great tool for graphic designers and folks alike. Imagine a keyboard that is "smart." When you change the font in Microsoft Word, the keys change to look like that font.
Big deal! Yes! What if your font is wingdings? What if you are multi or trilingual -- it changes to spanish or Russian characters as you change the font! What if you are a graphic designer? What if you are mathmetician and you need the correct symbol?
This is an incredible innovation that will inevitably create many knockoffs -- everyone is going to want one of these keyboards. I have to wonder if the input jack on the computer is going to have to change as the keyboard becomes more of a two way communicator.
It also is supposed to have ability to have buttons with a graphic that look like the icon assigned to that button. Special -- go on the Internet button or a button that takes you to your e-mail or favorite website. You won't have to remember which does which, the icon will be on the button!
Curious as to what the market response will be -- I showed this to my computer science students and explained the concept. These 10th graders saw the vision and wanted it now -- they said that $600 would be a little much but at $200 they would ask for it for Christmas!
One said - "This keyboard would the the iPod of next Christmas if it was pri
Others said -- "This is just the way that computers are going to have to be. No one will want a regular keyboard anymore if it works."
My student's response shocked even me! I hope this keyboard works as they say it does -- it will truly be an innovation that is wanted by anyone who has a computer.
I found so many bloggers who want this, its ridiculous!
Friday, January 06, 2006
Plant the seeds of profit
Thursday, January 05, 2006
Customer service?
Ahhh! THe advantages of a small town. I like to do business in my small town. This is not just because I'm a chamber member or a local citizen. It is because that when I'm in a crunch, I'll have someone to call on.
I have a perfect example. Over Christmas our big freezer went out at "The Shed" which is our family gathering place. Complete with all of the fixings for the holidays! On the Friday at lunchtime before Christmas!
Only in a small town would we see what happened next. We called and a repairman came out that afternoon. We have friends in the rent all business who helped us to get a freezer there within one hour! He wasn't at work so I called his wife at home -- she helped! Christmas was saved!
I saved some money and bought our school firewall from an online company that I adore and provides great customer service. We went back to school on Monday as teachers and I discovered that lightning had hit the firewall and modem. The modem is serviced locally by the city. Two men came in through the pouring rain and replaced the modem. It is Thursday and my firewall is still waiting. It is in transit and I have a shipment number but its just that it is still in transit. I have 350 students and 35 faculty waiting with bated breath for someone out of town to help. You see, no one worked on Monday and I had no one to call. They are great companies but I had no one to call.
Doing business locally is about just that...having someone to call. Having someone to help you when times are tough. I love to pench a penny but I pay a little more locally and when I'm in real trouble I have friends as well as vendors. I like to do the same for my customers. They know I will not leave them when the chips are down.
Think about local business when you think about the best customer service. You don't need a cheat sheet to find your friends!
Wednesday, January 04, 2006
Leadership is listening!
Albert Einstein said, the definition of insanity is
Well, that is what so much of us do. We want new results but we don't want to change. It doesn't happen! Kids want better grades but they don't get organized, they don't write down their assignments, they don't study. We must teach them those skills.
I have a grandmother who I adore. She is truly a woman who has made much of her life after growing up with nothing in the depression. I am forever changed due to her presence. One of the most complimentary things that all people have said about her is how she listened. When you talked to my grandmother, she would attend to you with a rapt, engaged expression of 100% listening. She watched your body language and she saw everything! She listened and heard!
I want to be more like her. My new year's resolution is unlike that of many, I think. I am resolved to become a rapt, engaged listener. It is so important. I feel that I do it so poorly.
I have picked up a life changing book that I love called The Servant
Simeon tells John, the executive on Sabbatical:
"But that's not the way I feel, Simeon," I [John] objected. "I have a great deal of respect for you."
"Your feelings of respect must be aligned with your actions of respect, John."
That is my question for you -- do you listen to your students? Do you interrupt them? There is one other think I love from the book, it is the definition of leadership.
"The key to leadership is accomplishing the tasks at hand while building relationships." (p 41)
I love it! It also has a great discussion on whether you lead through power or authority. I'll save that for another day!
Wednesday, December 28, 2005
Are you creating zombies?
This is an incredible article reminiscent of some of my best management courses in college. The author has created something called the zombie function. The author agrees with the horse whisperer, "The more you use the reins, the less they'll use their brains!"
This is a must read for managers including a great test to determine if you're a micromanager. This is from the Creating Passionate Users Blog.
Google Tips and Tricks
- Use a wildcard - When searching Google, the asterisk symbol (*) can be used as a wildcard. For example, if you want to search for cancer medical, medicine, etc. You can type cancer med* and Google will return all entries -- cancer medicine, cancer medical treatments, cancer medicine centers, etc.
- Find a movie - I love this one! I wanted to see what time a specific movie was playing at a nearby town. I went to Google and typed movie: Chicken Little Albany,GA. Here's Google's answer for me. It includes movie reviews, the play time, the rating, the movie theater, directions to the movie theater and the movie times. In the taskbar shows the words: Movie Showtimes and I can show the times tomorrow, Friday, Saturday -- up to several days out! Wow





33 reviewsChicken Little
1hr 21min - Rated G - Animation/Family - IMDbCarmike Wynnsong 16 - Albany
2823 Nottingham Way, Albany, GA - Map
1:00p
- Restaurant menu finder - NOw, I'm really in the mood for ribs after the movie. I can click on the Map button shown beside the movie theater and it takes me to Google Local. NOw I have a map with the movie theater on it. I can click in front of the address in the search box and type rib restaurant near 2509 Nottingham Way, Albany GA (notice I just had to type rib restaurant near the address was already there. It found 5 restaurants near the movie theater and put them on the map for me. It also tells me the distance in miles from the theater and gives me the phone number and description. This is done through a very cool indexing of restaurant menus. This is great, particularly when you are traveling.
- Search Number range - To search for a price range, you can use two dots (..). To search for an iPod between 100 and 300 you can Google iPod $100..300.
- Google Calculator - Google has a built in calculator. This is much faster than opening up windows calculator (particularly if you've put a google box on your toolbar. You can do simple (10% of 5000, 10*70) or you can also do number conversions (10 miles in km).
- Search a website - You can search websites that don't have search boxes. Say, I wanted to search my website -- Just type site:www.brightideasusa.com -- this works with most any website.
- Search from your cellphone - This is cool but not for the faint of heart. You will text your query by typing in 46645 on your cellphone. (This stands for GOOGL). You can then type in the word. If I wanted to find Ribs in Albany I'd type in ribs.31779. OK, so my final text will look like this 46645 ribs.31779. I can also do 46645 weather.31779 for weather or phone numbers or addresses of businesses by saying 46645 Long Horn.31779. You will get text-message responses free of charge (depending on your text messaging plan) within seconds. Definitely cheaper than connect 411 services.
- Track FedEx Shipments - Just type in the shipping number into Google. IT will offer you a tracking link. Click on it and you can find out a lot of information on your package! (This also works with UPC codes, patent numbers, other numbers )
- Flight Information - When you google the names of two cities, Google will offer to search for flights. You can also indicate which service to search. This is a great, easy comparison tool.
- Find the phone number - One of the most frustrating things to find is that toll free phone number for a business when you know you need technical support and you want to talk to a live person. My husband received a Sirius satellite radio for Christmas so if he needed tech support he can type in Sirius Customer Support, if that doesn't work (it didn't) you can type in Sirius Customer Support 800, (or try 888, 877, 866-- the other extensions. That last search returned the 800 number. No more searching!
- Stock Quotes - This is the easiest. Type the ticker symbol into Google to get a plethora of information about your stock quote.
- Define words - And if you don't know what a plethora is, just type define: plethora into Google and then you get definitions from several sources. My students love this. You can click on the definition and get synonyms and antonyms as well.
- Find out the weather - Type weather: Camilla,GA to get the weather in my hometown. Try yours out!
- Find books - You can find books! Google has indexed books and continues to add many daily. You can type in books about farming. The first entry is a listing of the first three books and a link to Books About Farming. Click there to see a complete listing.
- For a complete listing go to Google Search Tips . Wow!
Google continues to be very cool and more than that -- useful and time saving. I believe we will be easily googling from our cell phones, portable devices and computers for years to come. I believe voice googling is just around the corner.


